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IN TODAY'S ISSUE |
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WHAT'S NEW | 01 |
When Purpose Meets Polish |
In this edition, we examine how thoughtful design effectively blends functionality, innovation, and brand identity. Apple's adjustments to the Liquid Glass interface and Botaniste's refreshed packaging both illustrate how practical considerations can lead to refined aesthetics that resonate deeply with users and consumers alike.
Similarly, Stockholm Design Lab’s rebranding for Sigma and Dark Horses' redesign of St Andrews Links highlight how effectively merging tradition with contemporary elements can strengthen brand presence and global appeal. These examples demonstrate the power of striking a careful balance between heritage and innovation.
Lastly, Craig Ward’s Composit moodboarding tool and Figma’s Config 2025 identity underscore the significance of experiential and intuitive design. Both emphasize creative processes and brand storytelling, showcasing design as not just a visual experience but as an immersive journey.
Design always has the capacity to craft meaningful, cohesive experiences that transcend mere aesthetics. Let’s get into it.
INSPIRATION | 02 |
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See how your app will look, feel, and function ahead the iOS 26 launch later this year.
IN THE NEWS | 03 |
Apple’s “Liquid Glass” interface is getting noticeably foggier in beta 3 of iOS 26, as the company steers back transparency for improved readability. Navigation bars, buttons, and Control Center elements have been toned down after feedback revealed visibility issues. Some users see the change as a retreat from Apple’s original wow factor; others welcome the newfound legibility. The balance between aesthetic ambition and practical use remains Apple’s tightrope—will the public release find the sweet spot?
Abduzeedo spotlights Botaniste’s packaging overhaul, where botanical cues meet premium minimalism. The new design captures natural origins without sacrificing shelf appeal—offering rich textures, elegant form, and an elevated feel that blends B2C charm with luxe sophistication. A case study in how simplicity layered with depth can redefine brand perception.
Sigma’s rebranding by Stockholm Design Lab marries Japanese craftsmanship with Scandinavian minimalism. The refreshed identity brings back the iconic sigma symbol, now a refined geometric motif across touchpoints. Complemented by custom Sigma Sans/Serif typefaces and a whimsical duo of mascots, “Light and Shadow,” the identity strikes a balance between technical excellence and human charm—reinforcing Sigma’s lens mastery and heritage.
Dark Horses’ new visual identity for St Andrews Links refines the storied “Home of Golf” into a globally resonant brand. A modern wordmark and seven course icons—celebrating elements like the Swilcan Burn—signal both tradition and ambition. From flags to retail totes, the rebrand aims to expand reach and attract partnerships beyond the Scottish coast.
Designer Craig Ward introduces Composit, a moodboard experience that revives the magic of analog discovery. Focused on color-first exploration and removed from algorithm-driven clutter, this tool supports “thinking by eye,” encouraging creativity through unexpected visual juxtapositions. A fresh tribute to the tactile essence of idea generation.
Figma’s Brand Studio shares the journey behind Config 2025’s visual identity—an immersive narrative built with inflatable glyphs, ambient soundscapes, and thematic environments. It’s more than branding; it’s a celebration of “makership” that blurs the lines between visual identity, spatial design, and experiential storytelling. A theatrical embrace of conference-branding done right.